Kitzbühel is regarded as one of the most legendary winter sports towns in the Alps — with a ski area among the best known in Austria, and a historic old town that looks especially magical under snow. Here are the best winter activities at a glance.
The KitzSki ski area offers 233 kilometres of slopes and 58 lift facilities, plus ten free practice lifts for beginners. The Streif on the Hahnenkamm is regarded as one of the most demanding downhill runs in the world and hosts the legendary Hahnenkamm Race every January.
Adult day pass from approx. € 83, children from approx. € 41.50, season pass from approx. € 890 (Premium season 2026/27, source: ski area price overview, as of August 2026 – subject to change, current prices at kitzski.at).
Straight from Bergbahn AG Kitzbühel — the interactive trail map, live webcam images and the real-time status of every lift in the KitzSki ski area.
Around 40 kilometres of groomed cross-country tracks lead through the Kitzbühel valley and surrounding villages — flat and family-friendly to demanding for ambitious skiers.
Alongside skiing, guests will find groomed winter hiking trails, toboggan runs and a dedicated ice sports centre. Those looking for something quieter, away from the slopes, can head out on ski tours across untouched terrain with sweeping views over the Kitzbühel Alps.
Kitzbühel's historic old town shows its most atmospheric side in winter: snow-covered façades, festive lighting and international boutiques along the Vorderstadt make it the perfect place to unwind after a day on the mountain. Renowned luxury brands such as Louis Vuitton and Moncler have set up shop along the Vorderstadt — making Kitzbühel one of the most exclusive shopping destinations in the Alps.